Upstart Modern believes in the power of art to bring people together, develop deeper conversations and dare we say transform our lives and spaces. With this in mind, we step in the shoes of the artist to represent, present and provide business marketing to our artists. We also advise collectors and curate for select businesses in the Bay Area and beyond. We're currently showing the bold work of Michael Cutlip, our first and longest running artist-in-collaboration.
Bettina grew up with art in her world. As a child, she met artists, attended auctions and routinely visited galleries. Studying economics and art history in college, she spent most of her career in advertising and marketing, primarily in the tech space. Always a part of the art scene, she joined SFMoma's SECA group and later enjoyed 6 years on the board of Headlands Center for the Arts. She later served as a docent at diRosa and began Upstart Modern 5 years ago with the intention of helping artists develop their art business and careers. You can find her with pop-up exhibitions at Danielle on Union Street, The Hivery in Mill Valley and Cortica in Marin.